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Dawnlist
Get your first list

For anyone who sells to local businesses

Customers who need what you sell. With the proof.

Tell Dawnlist what you sell. Every weekday morning it finds up to 15 local businesses showing a measurable sign they need it, with the decision-maker, a checked email and a first email that cites the proof.

Get your first list freeSee how it works

No card needed. Then $99 a month.

See an example list for

Example lists. Businesses are anonymous and the numbers are illustrations.

  • 9signs of need we measure, each one checkable
  • 15leads at most, clear signs only
  • 6:00weekdays, in your time zone
  • 0emails sent by us. You send from your inbox

Picked by need, not by lookalike.

Most lead lists match filters: industry, size, city. Dawnlist starts from a measured sign of need, so every email has a reason to go out today, and you can show it.

A lookalike lead

Dental practice · Austin, TX

Industry
Dentistry
Size
11–50 people
Why this one?
It matches your filters.

“Hi Dana, I help practices like yours grow online. Do you have 15 minutes this week?”

A Dawnlist lead

Dental practice · Austin, TX · ★ 4.7 (212)

Slow on mobile

On Google's mobile test, the homepage's main content takes about 16 seconds to appear on a phone.

Check it yourself: Google's speed test

“Hi Dana, on Google's mobile test, your homepage's main content takes about 16 seconds to appear on a phone.”

Examples. The business is anonymous and the numbers are illustrations.

What we measure

9 signs of need, measured from the outside.

You tell us what you sell; we pick the signs that fit, and you can change them. Every sign comes with a link to check it yourself: Google's own speed test, the site itself, the business's Google listing or a public DNS lookup.

  • Slow on mobile

    Google's mobile test scores the homepage under 50/100, or its main content takes 8+ seconds to appear on a phone.

    Example · Main content takes 16 s to appear on a phone

    Good for web design and development, speed optimisation, SEO, hosting.

    Check it yourself: Google's speed test

  • Fails accessibility checks

    Google's accessibility test scores the homepage under 90/100 or flags two or more problems.

    Example · Accessibility 72/100: low-contrast text, images without alt text

    Good for web design and development, accessibility consultants.

    Check it yourself: Google's speed test

  • No mobile layout

    The homepage has no mobile viewport, so phones get the desktop page shrunk down.

    Example · No viewport: phones get the desktop page

    Good for web design and development, SEO, digital marketing.

    Check it yourself: The site itself

  • Site looks unmaintained

    The copyright year in the site footer is three or more years old.

    Example · Footer still says © 2018

    Good for web design, website maintenance, content and marketing.

    Check it yourself: The site itself

  • Security warning

    The site has no HTTPS, or its certificate is expired, mismatched or self-signed, so browsers warn visitors.

    Example · Security certificate expired

    Good for web hosting, website maintenance, IT support, web design.

    Check it yourself: The site itself

  • Email domain unprotected

    The business receives email on its domain but has no DMARC (or no SPF) record, so others can send email that fakes its address.

    Example · Receives email, no DMARC record

    Good for IT support and managed services, cybersecurity, email providers.

    Check it yourself: A public DNS lookup

  • No online booking

    An appointment-based business (clinic, salon, studio, restaurant...) with no way to book online on its site.

    Example · Clinic with no way to book online

    Good for booking and scheduling software, web design, front-desk and reception services.

    Check it yourself: The site itself

  • No analytics

    No analytics or ad-tracking tags on the homepage, so the business can't see where customers come from.

    Example · No analytics or ad-tracking tags

    Good for digital marketing, Google and Meta ads agencies, SEO, analytics.

    Check it yourself: The site itself

  • Weak Google reviews

    Under 4.0 stars, or fewer than 10 reviews, on Google.

    Example · 3.6 stars from 41 Google reviews

    Good for reputation and review management, local marketing, customer experience.

    Check it yourself: The Google listing

Example values are illustrations.

Every lead arrives with the evidence.

Not a name and a guess. A measured sign of need you can check yourself, the person who decides, an address that was checked, and an email you can send as it is.

The sign of need. One fact per sign, measured that morning, and a link to check it yourself: Google's own speed test, the site itself, the Google listing or a public DNS lookup.

  • Slow on mobileDental practice

    On Google's mobile test, the homepage's main content takes about 16 seconds to appear on a phone.

    Check it yourself: Google's speed test

  • Email domain unprotectedAccounting firm

    The domain ledger.example receives email but has no DMARC record, so inboxes aren't told to reject email that fakes an @ledger.example address.

    Check it yourself: A public DNS lookup

  • Weak Google reviewsAuto repair shop

    It has 3.6 stars from 41 Google reviews.

    Check it yourself: The Google listing

The person who decides. The owner, founder, partner, director or general manager, named on the company's own site (legal notices included) or in Google results. The lead links the source.

practice.example/aboutDana, Owner
practice.example/teamNo owner named

Dana · Owner

Named on practice.example/about

An address that was checked. Only verified or likely addresses make a list, and the label is always shown so you know which is which.

dana@practice.exampleVerified

The mail server confirmed this inbox exists.

chris@roofing.exampleLikely

The server accepts every address, so no one can confirm one inbox. This is the most likely one.

A first email built on the proof. Drafted from the measured facts only, in the language local businesses use. Code checks that it cites the measured fact and claims nothing else.

Subject Your homepage takes 16 seconds on a phone

Hi Dana, on Google's mobile test, your homepage's main content takes about 16 seconds to appear on a phone.

Would it be useful if I sent a short note on what I'd fix first?

If this isn't useful, just reply and I won't email again.

Examples. Businesses are anonymous and the numbers are illustrations.

From what you sell to a lead you can email.

Set it up once. Every weekday morning, your time, the searching, testing and digging is done. You do the part that needs a person.

  1. In a few words. We suggest the signs of need that fit it, from the nine we measure, and you can change them.

Who it's for

For anyone who sells to local businesses.

Agencies, firms, software companies and freelancers. Tell us what you sell, and your list looks for the signs that fit it.

  • Web designers and developers

    Slow, dated or insecure sites, sites not built for phones or failing accessibility checks, and businesses with no online booking.

    Slow on mobileFails accessibility checksNo mobile layoutSite looks unmaintainedSecurity warningNo online booking

  • SEO agencies

    Slow sites, sites not built for phones, and sites with no analytics.

    Slow on mobileNo mobile layoutNo analytics

  • Ads and marketing agencies

    Businesses with no analytics, weak reviews, a dated site or no mobile layout.

    No mobile layoutSite looks unmaintainedNo analyticsWeak Google reviews

  • IT support and cybersecurity

    Email domains with no DMARC or SPF, and sites browsers warn about.

    Security warningEmail domain unprotected

  • Hosting and maintenance

    Sites with a security warning, an old footer or a slow homepage.

    Slow on mobileSite looks unmaintainedSecurity warning

  • Booking and scheduling software

    Clinics, salons, studios and restaurants with no way to book online.

    No online booking

  • Reputation management

    Businesses under 4.0 stars on Google, or with fewer than 10 reviews.

    Weak Google reviews

  • Accessibility consultants

    Homepages that fail Google's accessibility checks.

    Fails accessibility checks

Freelancers too: if you sell any of these on your own, the same signs work for a team of one.

Pricing

One plan. Your first list is free.

See a full list for your market before you pay anything. No card needed.

Dawnlist

$99a month

Billed monthly. Cancel any time.

Get your first list free

Your first list is free. No card needed.

The 150-email guarantee

Send 150 Dawnlist emails in your first 30 days. If you don't book a single meeting, we refund you.

Refund policy

Everything included

  • Up to 15 leads every weekday morning, your time
  • Any city Google Maps covers, up to 4 client types
  • Signs of need picked for what you sell, each with a link to check it
  • The decision-maker and a checked email
  • A first email in the local language that cites the proof
  • A dashboard to track contacted, replied and booked
  • Never the same business twice

What happens after you sign up

  1. 01Tell us what you sell, your city and up to 4 client types.
  2. 02Your first list starts building right away and is ready in minutes.
  3. 03Subscribe when you're ready. A new list is waiting every weekday morning, your time.

FAQ

Questions, answered.

Who is Dawnlist for?
Anyone who sells to local businesses: web designers and developers, SEO and marketing agencies, Google and Meta ads agencies, IT support and cybersecurity firms, booking-software companies, reputation managers and freelancers. It works in any city Google Maps covers (not mainland China).
What do you measure?

Signs of need we can measure from outside a business. Today there are 9:

  • Slow on mobile. Google's mobile test scores the homepage under 50/100, or its main content takes 8+ seconds to appear on a phone.
  • Fails accessibility checks. Google's accessibility test scores the homepage under 90/100 or flags two or more problems.
  • No mobile layout. The homepage has no mobile viewport, so phones get the desktop page shrunk down.
  • Site looks unmaintained. The copyright year in the site footer is three or more years old.
  • Security warning. The site has no HTTPS, or its certificate is expired, mismatched or self-signed, so browsers warn visitors.
  • Email domain unprotected. The business receives email on its domain but has no DMARC (or no SPF) record, so others can send email that fakes its address.
  • No online booking. An appointment-based business (clinic, salon, studio, restaurant...) with no way to book online on its site.
  • No analytics. No analytics or ad-tracking tags on the homepage, so the business can't see where customers come from.
  • Weak Google reviews. Under 4.0 stars, or fewer than 10 reviews, on Google.

Every sign comes with a link to check it yourself: Google's own speed test, the site itself, the business's Google listing or a public DNS lookup.

What if you can't measure a need for what I sell?
You'll see during sign-up which signs we'll look for, and you can change them. If none fit what you sell, Dawnlist isn't for you yet.
Where do the businesses come from?
Google Maps results for your city and up to 4 client types. We keep established businesses: 15+ Google reviews and 4.0+ stars, topped up with 5+ reviews and 3.5+ stars in smaller markets. If you sell reviews, weak reviews are the sign, so we look at any business with 3+ reviews instead. We skip chains, booking platforms and directories, and never send you the same business twice.
How do you find the decision-maker?
We look for the owner, founder, partner, director or general manager on the company's own site, including legal notices such as an Impressum, then in local Google results. Their name has to appear in that source, and the lead shows where it was found.
What do “verified” and “likely” mean?
Verified means the mail server confirmed the address exists. Likely means the company's server accepts every address (a catch-all), so no one can confirm a single inbox; it is the most likely address for that person. Only these two make a list, and the label is always shown.
Who sends the emails?
You do, from your own inbox. Dawnlist never emails your prospects, and you're responsible for following the email rules where your prospects are. The first email is drafted by AI from the measured facts; code checks it cites a measured fact and claims nothing else, and if it doesn't pass, a fixed template is used. Every email ends with a short opt-out line.
Which language are the emails in?
The language local businesses use in your market, and you can change it. If a draft in that language doesn't pass our checks, you get our English template instead, and the lead tells you.
When do lists arrive?
Every weekday morning, your time: lists start building at 6am in your time zone, with up to 15 leads. Your first list starts as soon as you finish setup and is ready in minutes.
Can a business ask to be removed?
Yes. Any business or person on our lists can ask to be removed. We delete them from every list, and they're never listed again. The privacy policy explains how.
How much does it cost?
$99 a month, or $990 a year (two months free). Your first list is free and needs no card.
What is the guarantee?
Send 150 Dawnlist emails in your first 30 days. If you book no meeting, we refund you. The details are in the refund policy.

See your first list before you pay.

Tell us what you sell and where. Your first list is free, and it's ready in minutes.

Get your first list freeSee pricing